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  • Writer's pictureLucia Rotman

A Year of Multifamily Insights: Navigating Challenges and Innovations with 360 CEO, Julio Hartstein

In a recent interview with Julio Hartstein, CEO of 360 Apartment Renovations, several crucial aspects of the multifamily industry were discussed, shedding light on the current market scenario. Julio provided detailed insights into various key trends and developments that have shaped the industry landscape throughout the year.

Emphasizing the importance of technology integration in the multifamily industry, Julio pointed to the increasing adoption of smart home technology, including keyless entry systems, smart thermostats, security cameras, and package delivery solutions. He also highlighted the industry's growing emphasis on sustainability, with a focus on green building practices, energy-efficient appliances, and recycling programs. Additionally, there was an emphasis on promoting resident wellness, with a particular focus on amenities such as fitness centers, yoga studios, and outdoor spaces, along with the expansion of wellness programs and health-focused design elements in 2023.


Regarding changes in market demand, Julio noted that while there hadn't been a significant shift in demand for multifamily living, construction starts had slowed down significantly due to sustained high interest rates throughout the year. Several factors were driving this demand shift, including the impact of remote work due to the COVID-19 pandemic, which influenced renters' preferences for larger units or homes with dedicated office spaces, as well as a noticeable shift from urban to suburban or rural locations driven by the desire for more space and a quieter lifestyle.


When discussing 360's approach to innovation and customer satisfaction, the focus was on the company's unwavering commitment to enhancing operational efficiency, effectiveness, and customer service through the utilization of technology and continuous process improvements. There was an emphasis on the dedication of 360's staff to the company's core values and principles, reflected in their relentless pursuit of quality improvement, cost reduction, and customer satisfaction, as evidenced by the consistently positive customer reviews received by the company.


Acknowledging the significant challenges faced by 360 in 2023, primarily related to adapting to a softer demand in some services offered by the company, Julio emphasized the company's agility in pivoting towards services that showed more growth potential, allowing them to achieve their set goals, including maintaining quality targets, increasing customer satisfaction and retention rates, and expanding their business despite the challenging market conditions.


Looking ahead to 2024, Julio highlighted 360's ambitious goals across various functional areas, including plans to increase industry-wide visibility through targeted marketing efforts, improve customer satisfaction through enhanced customer engagement, and negotiate better discounts with vendors to pass on cost savings to customers. He also underscored the company's focus on leveraging marketing strategies to boost sales and enhance customer retention rates.


Excitingly, Julio shared that 360 plans to launch into new markets in the first quarter of 2024, further solidifying the company's position within the industry. He expressed enthusiasm about the company's mission to provide professional service offerings to underserved markets, leveraging their unique value proposition and technology-enabled solutions aimed at driving efficiencies and ensuring superior customer satisfaction.


Join us in the next chapter of 360's journey as we uncover the company's ambitious goals, innovative strategies, and unwavering dedication to excellence in multifamily services.



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